If you have a holiday villa in Bali, you will want to give the best experience has always been to give the traveler a fully immersive experience. Some contend that experience is the key, others say the introduction of opulent infrastructure is the best strategy, and still others believe that personalised care is the only solution. An even easier option to enhance the hotel experience has, however, evolved in recent years with the introduction of multi-sensory marketing to the hospitality sector: through the five senses.
As more hotels attempt to incorporate their guests’ senses into their hotel experience each year, multi-sensory marketing has recently taken over the hospitality sector. This is the strategy that you can apply to your own Bali villa. After all, a vacation room continues to sell its goods long after the guest has checked in, thus its marketing strategy should be robust and go beyond simply “reserving a room.” But how can you use the five senses to improve your property?
How Your Bali Holiday Villa Looks
Sight is always going to be the most important sense. There is already a pre-conceived idea of your space from the photos you have in your listing. Whether it’s a pristinely made–up bed or a cozy living room, help remind your guest why they chose your Bali holiday villa in the first place.
Tip: Having a beautifully framed wifi sign like this one, will ease any frustration in searching for the wifi code and impress your villa guests.
How Your Bali Holiday Villa Smells
This is your chance to exceed your guests’ expectations by providing them with an enticing floral greeting. Of the five senses, our sense of smell is the most potent and memorable in our subconscious. With a plug-in oil diffuser, you may use pure, natural aromatherapy scents like peppermint, lemon, and lavender. The aroma will be there ever-so-slightly lingering when they come if you simply place it in the room the morning before they check in (you don’t want it to be overpowering).
Fresh laundry will give off a general sense of freshly made-up beds and laundered clothes. To add freshness to your linens and towels, use dryer sheets.
How Your Villa Feel to the Guests
You’ll get plenty of extra points if you find a tactile way to impress your guest’s sense of touch. A soft, washable throw blanket draped on the couch or chair is a great way for a guest to feel welcome and pampered.
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Play Some Ambience Sounds
You want guests to feel right at home right away. When your guest arrives, have a little background music or classical music playing gently. You can construct a playlist on your phone and sync it to your villa’s Bluetooth speaker. Guests may simply turn it off when they wish, but normally leave it on and enjoy the music while they unpack and settle down. Alternatively, you can build a stone or bamboo water fountain in the villa’s garden to create a more natural, relaxing ambience.
Give Guests Some Light Munch on Arrival
When a guest arrives from a flight or long car ride, they probably are thirsty and hungry. Nothing can soothe travel irritations better than a snack. Have a bowl of fresh fruit on the counter and some cool drinks in the fridge.
You can impress the guests at your Bali villa easily with a snack. Leave a welcome basket on the table waiting for guests. You want a combination that has something for everyone. Ideally follow this model: Salty, sweet, crunchy, vegan and gluten-free. Think high-end quality over quantity & provide healthy options over empty calories.
Gary Holmes